Check your website for excessive keyword density (keyword stuffing).
Keyword stuffing was an SEO strategy in the early days of search engines, where you tried to stuff your target keyword on the page everywhere. It only worked due to search engines not being smart enough - which is no longer the case today. Search engines had very little understanding of the content on the page, so their line of thought was:
...mmm, I see that "best dog food" is used 30x on this page, I guess it must be super important! This page is all about best dog food! Let's rank it first ...
"Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. (This is how google characterizes keyword stuffing)
Nowadays, on the other hand, you don't have to use the target keyword at all, and you might still rank first for it. Google is great at understanding synonyms and LSI keywords.
Guess what? Even though I used "best dog food" on this page several times, Google understands that this page (and whole website) has nothing to do with dogs, and it definitely won't rank for those keywords.
Instead of keyword stuffing the phrase "best dog food", you would naturally use other similar keywords. Search engines understand that "Royal Canin" is related to dog food.
Take a look at what questions Google suggests when you search for "Royal Canin":
It's clear that Google understands that "Royal Canin" is all about dog food even though you never mentioned it in your search. Note that the last suggested question doesn't even have "Royal Canin" in it.
Follow these 2 simple tips:
The best (and easiest to follow) advice is to just write naturally. In the early days of search engines, people used to write for the search engine. Search engines back then didn't understand the plural and singular forms of words or the meaning and intent behind the content very well. You were forced to keyword stuff to rank for all those keywords.
Today, you should focus on your readers. If the text reads naturally, then it's most likely not keyword-stuffed.
Use this keyword stuffing checker to get an idea of how many times have you used some keywords.
1. Enter the URL of the page you want to check keyword density and stuffing for and click the Submit button
2. The topmost part will show you basic information about the current page
3. The next part shows you the key takeaway from the analysis. In this case, our system couldn't reasonably decide if your keyword densities are OK. See the explanation in the screenshot below.
4. The last part shows you three tables with keyword densities and counts for one to three-word keywords.
